From The Desk of Veronica Dietz
Most business advice tells you what to do next.
This tells you what to look at first.
The Alignment Letter is a monthly note from Veronica Dietz.
One observation. One orientation. Something worth noticing. Personal enough to reply to.
No pitch. No sequence. Once a month, from Veronica directly.
From The Desk of Veronica Dietz
What The Alignment Letter actually is.
It is not a newsletter in the traditional sense. There is no content calendar, no promotional sequence, and no pitch disguised as value.
Once a month, Veronica sends a short personal note. It might be an observation about a pattern showing up across founder conversations. It might be an orientation question worth sitting with. It might be a did-you-know that reframes something you have been looking at the wrong way.
It is written the way Veronica thinks. Direct, precise, and useful without being exhausting.
Replies are welcome. That is not a formality.
Bonus
You will also receive The Decision You Are Avoiding.
A free private guide delivered immediately after you sign up.
Most founders are not stuck because they lack information. They are stuck because one decision keeps getting deferred and everything else is quietly organizing around it.
This guide helps you locate that decision, understand why it keeps getting avoided, and see what actually becomes possible once it is made.
No opt-in sequence follows. No upsell attached. It is a standalone resource that does what it says.
From The Desk of Veronica Dietz
The Alignment Letter is written for a specific kind of founder.
You are generating revenue. You have real experience. You have built something that works more often than it does not.
And yet something about the current season feels harder to navigate than it should. Decisions that used to feel clear now feel heavier. Momentum that used to compound has gone quiet.
You are not looking for motivation. You are not looking for a group program or a course with modules. You are looking for a perspective that helps you see what you are too close to see on your own.
If that is where you are, this letter was written for you.
Veronica Dietz is a strategic advisor for founders who are stalled despite solid execution.
With nearly 20 years across sales, marketing, and business growth, Veronica works privately with service-based founders in the $80K to $500K range to identify where foundational decisions broke down.
She is not a coach. She does not sell frameworks or group containers. She works one founder at a time, locating the structural friction that capable people tend to overlook because they are too busy executing.
The Alignment Letter is how she thinks out loud, once a month, for the founders who are not yet ready to work together but know they will be.
When you are ready to go deeper, there are three ways to work with Veronica privately.
Why This Feels Off
You've changed the strategy, the messaging, the offers. Maybe more than once. Each adjustment makes sense at the time. Then the same instability returns.
You're making decisions inside a version of the business that already moved on.
This helps you see where the drift started so the pattern finally has a name.
Business Second Opinion
You've done the thinking. You've tried the advice. More strategy isn't the answer. An accurate read is.
This is a live session where I trace your decisions back to the moment your business changed but your thinking didn't.
Once that updates, you stop debating the next move. It becomes obvious.
Stop Starting Over
You don’t lack progress. You lack continuity. Things build, things work, then something shifts and you’re solving the same instability again under a different name.
A 90-day private stabilization engagement. It restructures how you make decisions so growth compounds instead of resetting.
I take on a limited number of founders at a time.
The Perspective Room
The correction happened. Decisions are stable. Things are working. But businesses keep changing and without a place to recalibrate, old patterns quietly return.
An ongoing private container for people who've done the orientation work and want it to hold. Not more content. Not more advice.
A stable reference point you return to before drift becomes a restart.
No pressure to decide today. The letter will be here in the meantime.
Book Your
Business Second Opinion
This is a live working session.
We trace your decisions backward until the contradiction shows up, update the reference point, and stabilize the next step.
You leave with:
The decision that was avoiding you
What to stop doing immediately
What actually matters now
The execution that will finally compound
$500
This is not coaching or consulting. It’s resolution.
"Amazing service!"
"Veronica is able to cut through the noise and create something for you that feels curated, not basic, not AI slop.." - Dana Skalin
One note. Once a month. Nothing else.
Join the founders who read The Alignment Letter and actually reply.
Unsubscribe anytime. No hard feelings, genuinely.
The Path
Growth Happens in Sequence, Not Hacks.
1
Recognize
Your pattern has a structure
2
Locate
Identify the point of friction
3
Decide
See where the misalignment lives
4
Stabilize
Catch drift before it resets progress
5
Maintain
Keep interpretation current
6
Build
Execute what was decided
One Path. Four Entry Points.
Why This Feels Off
When you know something isn’t lining up but you can’t locate it.
Business Second Opinion
When the question won’t stop and you need the decision to settle.
Stop Starting Over
A private 12-week container for people whose progress keeps resetting.
The Perspective Room
Ongoing recalibration so your interpretation stays current as you grow.
Not sure where you fall?
"The Decision You're Avoiding" names the five most common decisions people refuse to make and what it looks like when you're building around one. It's not advice. It's recognition.
If you see yourself in it, you'll know exactly where to start.
For Execution
Once direction exists, Tyche implements.
If you already know what needs to be built, or after we stabilize direction, execution happens through Tyche Digital Agency.
Websites, branding, SEO, marketing operations, and full implementation.
Veronica determines.
Tyche builds with the Tyche Touch.
Veronica Dietz is the Founder of Tyche Digital Agency
The Starting Point
Business Second Opinion
When decisions won’t settle, everything downstream becomes expensive.
This is a live working session where we locate what changed, remove the false interpretation, and stabilize the next decision.
You walk away with:
the decision that actually needs to be made
what to stop doing immediately
what matters now, and what doesn’t
the execution that will finally compound